Rani Float Can Rebrand

In my rebranding project for Rani Float, I centred the brand identity around the exhilarating experience of bursting fruit flavours. By emphasising the sensation of real fruit chunks exploding in the mouth, I crafted a vibrant and dynamic visual language that captured the essence of the product. Through playful graphics and energetic typography, the rebranding brought to life the excitement of each sip. The new brand direction not only revitalised Rani Float's image but also amplified its appeal to consumers seeking refreshing and immersive beverage experiences.